/* Improve Online: lokale SEO. Statische site, één light-theme, geen build-stap nodig. */

@import url('https://fonts.googleapis.com/css2?family=Fraunces:opsz,wght@9..144,500..700&family=Public+Sans:wght@400;500;600;700&family=IBM+Plex+Mono:wght@500;600&display=swap');

:root{
  color-scheme: light;
  --ink:#1B2430;
  --ink-soft:#525C68;
  --ink-faint:#8B9299;
  --paper:#F7F8F6;
  --paper-raised:#FFFFFF;
  --line:#E2E5E1;
  --accent:#2454E0;
  --accent-ink:#12306B;
  --accent-soft:#E7EDFC;
  --amber:#C77D22;
  --amber-soft:#FBEEDA;
  --good:#2E7D5B;
  --good-soft:#E4F1EA;
  --radius:12px;
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:'Public Sans',system-ui,-apple-system,sans-serif;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block;}
a{color:var(--accent);text-decoration:none;}
a:hover{text-decoration:underline;}
h1,h2,h3{
  font-family:'Fraunces',Georgia,serif;
  text-wrap:balance;
  margin:0 0 14px;
  line-height:1.15;
  font-weight:600;
}
p{margin:0 0 16px;max-width:66ch;}
.narrow{max-width:60ch;}
.ink-soft{color:var(--ink-soft);}
:focus-visible{outline:2px solid var(--accent);outline-offset:2px;}

.wrap{max-width:1080px;margin:0 auto;padding:0 24px;}
.wrap-narrow{max-width:1080px;margin:0 auto;padding:0 24px;}
.wrap-narrow > *{max-width:712px;}
.cta-band .wrap-narrow{max-width:760px;}
.cta-band .wrap-narrow > *{max-width:none;}

/* --- nav --- */
.site-nav{
  position:sticky;top:0;z-index:50;
  background:rgba(247,248,246,0.92);
  backdrop-filter:blur(6px);
  border-bottom:1px solid var(--line);
}
.site-nav .wrap{
  display:flex;align-items:center;justify-content:space-between;
  height:64px;gap:20px;
}
.brand{
  display:flex;align-items:center;
}
.brand:hover{text-decoration:none;}
.brand-logo{height:34px;width:auto;display:block;}
.nav-links{display:flex;align-items:center;gap:26px;list-style:none;margin:0;padding:0;}
.nav-links a{color:var(--ink-soft);font-size:14.5px;font-weight:500;}
.nav-links a:hover{color:var(--ink);text-decoration:none;}
.site-nav .nav-cta{display:none;}
@media (min-width:760px){ .site-nav .nav-cta{display:inline-flex;} }

/* mobiele nav: pure CSS (checkbox-hack), geen JS nodig */
.nav-check{position:absolute;opacity:0;width:1px;height:1px;margin:-1px;}
.nav-toggle{display:none;padding:8px;cursor:pointer;font-size:18px;line-height:1;}
@media (max-width:759px){
  .nav-links{
    position:absolute;top:64px;left:0;right:0;
    background:var(--paper-raised);
    border-bottom:1px solid var(--line);
    flex-direction:column;align-items:flex-start;
    padding:16px 24px 20px;gap:16px;
    display:none;
  }
  .nav-check:checked ~ .nav-links{display:flex;}
  .nav-toggle{display:inline-flex;align-items:center;justify-content:center;}
}
.nav-check:focus-visible ~ .brand,
.nav-check:focus-visible ~ .nav-toggle{outline:2px solid var(--accent);outline-offset:2px;}

/* --- buttons --- */
.btn{
  display:inline-flex;align-items:center;gap:8px;
  font-family:'Public Sans',sans-serif;font-weight:600;font-size:15px;
  padding:12px 20px;border-radius:9px;border:1px solid transparent;
  cursor:pointer;white-space:nowrap;
}
.btn-primary{background:var(--accent);color:#fff;}
.btn-primary:hover{background:var(--accent-ink);text-decoration:none;}
.btn-secondary{background:transparent;color:var(--ink);border-color:var(--line);}
.btn-secondary:hover{border-color:var(--ink-faint);text-decoration:none;}
.btn-block{width:100%;justify-content:center;}

/* --- eyebrow / kicker --- */
.eyebrow{
  font-family:'IBM Plex Mono',monospace;
  font-size:12.5px;letter-spacing:0.08em;text-transform:uppercase;
  color:var(--accent);display:inline-flex;align-items:center;gap:8px;margin-bottom:14px;
}
.eyebrow::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--accent);}
.kicker{
  font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:0.08em;
  text-transform:uppercase;color:var(--ink-faint);margin-bottom:10px;
}

/* --- hero --- */
.hero{position:relative;padding:72px 0 56px;overflow:hidden;}
.hero-grid{display:grid;grid-template-columns:1.1fr 0.9fr;gap:40px;align-items:center;}
@media (max-width:820px){ .hero-grid{grid-template-columns:1fr;} }
.hero h1{font-size:clamp(34px,4.4vw,48px);}
.hero-lede{font-size:18px;color:var(--ink-soft);max-width:52ch;}
.hero-ctas{display:flex;gap:12px;flex-wrap:wrap;margin-top:24px;}
.hero-art{width:100%;height:auto;color:var(--accent);}

/* --- proof strip --- */
.proof-strip{
  border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  background:var(--paper-raised);padding:26px 0;
}
.proof-strip .wrap{
  display:flex;gap:32px;flex-wrap:wrap;align-items:baseline;justify-content:space-between;
}
.proof-item{display:flex;flex-direction:column;gap:2px;}
.proof-item .n{
  font-family:'IBM Plex Mono',monospace;font-size:26px;font-weight:600;color:var(--good);
  font-variant-numeric:tabular-nums;
}
.proof-item .l{font-size:12.5px;color:var(--ink-soft);}
.proof-note{font-size:13px;color:var(--ink-faint);align-self:center;}
.proof-note a{color:var(--ink-faint);text-decoration:underline;}

/* --- sections --- */
section{padding:72px 0;}
section.tight{padding:48px 0;}
.section-head{max-width:640px;margin-bottom:40px;}
.bg-raised{background:var(--paper-raised);border-top:1px solid var(--line);border-bottom:1px solid var(--line);}

/* --- ICP tags --- */
.icp-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:12px;}
.icp-tag{
  background:var(--paper-raised);border:1px solid var(--line);border-radius:10px;
  padding:16px 16px;
}
.icp-tag .b{font-weight:600;color:var(--ink);display:block;margin-bottom:3px;}
.icp-tag .s{font-size:13.5px;color:var(--ink-soft);}

/* --- feature / why cards --- */
.feature-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;}
@media (max-width:820px){ .feature-grid{grid-template-columns:1fr;} }
.feature-card{padding:24px 22px;background:var(--paper-raised);border:1px solid var(--line);border-radius:var(--radius);}
.feature-card .num{
  font-family:'IBM Plex Mono',monospace;font-size:12px;color:var(--accent);
  background:var(--accent-soft);width:26px;height:26px;border-radius:50%;
  display:flex;align-items:center;justify-content:center;font-weight:600;margin-bottom:14px;
}
.feature-card h3{font-size:17px;margin-bottom:8px;}
.feature-card p{font-size:14.5px;color:var(--ink-soft);margin:0;}

/* --- package cards (shared with pakketten page) --- */
.pkg-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;}
@media (max-width:820px){ .pkg-grid{grid-template-columns:1fr;} }
.pkg{
  background:var(--paper-raised);border:1px solid var(--line);border-radius:var(--radius);
  padding:26px 24px;display:flex;flex-direction:column;gap:16px;
}
.pkg.featured{border-color:var(--amber);box-shadow:0 0 0 1px var(--amber);}
.pkg-badge{
  align-self:flex-start;background:var(--amber-soft);color:var(--amber);
  font-family:'IBM Plex Mono',monospace;font-size:10.5px;letter-spacing:0.06em;
  text-transform:uppercase;padding:4px 9px;border-radius:5px;
}
.pkg-name{font-family:'Fraunces',Georgia,serif;font-size:21px;font-weight:600;}
.pkg-price{font-family:'IBM Plex Mono',monospace;font-size:27px;font-weight:600;font-variant-numeric:tabular-nums;}
.pkg-price small{font-size:14px;font-weight:500;color:var(--ink-faint);}
.pkg-setup{font-size:12.5px;color:var(--ink-faint);}
.pkg ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:9px;font-size:14.5px;color:var(--ink-soft);flex:1;}
.pkg li{padding-left:18px;position:relative;}
.pkg li::before{content:"\2192";position:absolute;left:0;top:0;color:var(--accent);font-size:13px;}
.pkg-for{font-size:13px;color:var(--ink-soft);font-style:italic;border-top:1px solid var(--line);padding-top:14px;}

.website-pkg{
  margin-top:24px;background:var(--paper-raised);border:1px solid var(--accent);border-radius:var(--radius);
  padding:28px 26px;display:grid;grid-template-columns:1.3fr 1fr;gap:28px;
}
@media (max-width:760px){ .website-pkg{grid-template-columns:1fr;} }
.website-pkg h3{font-size:21px;margin-bottom:6px;}
.website-pkg .pkg-price{margin:4px 0 14px;}
.website-pkg ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:8px;font-size:14.5px;color:var(--ink-soft);}
.website-pkg li{padding-left:18px;position:relative;}
.website-pkg li::before{content:"\2192";position:absolute;left:0;top:0;color:var(--accent);font-size:13px;}
.web-tiers{display:flex;flex-direction:column;border:1px solid var(--line);border-radius:10px;overflow:hidden;margin-bottom:4px;}
.web-tier{display:flex;justify-content:space-between;align-items:center;gap:14px;padding:12px 16px;background:var(--surface,#fff);}
.web-tier + .web-tier{border-top:1px solid var(--line);}
.web-tier strong{display:block;font-size:15px;color:var(--ink);}
.web-tier span{display:block;font-size:13px;color:var(--ink-soft);margin-top:2px;}
.website-pkg .web-tier .pkg-price{margin:0;font-size:19px;white-space:nowrap;text-align:right;}
.website-pkg .web-tier .web-tier-ask{font-size:14px;font-weight:600;color:var(--ink-soft);}
@media (max-width:520px){ .web-tier{flex-direction:column;align-items:flex-start;gap:6px;} .website-pkg .web-tier .pkg-price{text-align:left;} }
.website-pkg .discount-box{background:var(--good-soft);border-radius:8px;padding:16px 18px;margin-top:16px;}
.website-pkg .discount-box strong{display:block;color:var(--ink);margin-bottom:8px;font-size:14px;}
.website-pkg .discount-box ul{gap:6px;}
.website-pkg .discount-box li::before{color:var(--good);}

.addon{
  margin-top:24px;display:flex;gap:18px;align-items:flex-start;
  padding:20px 22px;border:1px dashed var(--line);border-radius:var(--radius);
}
.addon-label{
  font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:0.06em;
  text-transform:uppercase;color:var(--ink-faint);white-space:nowrap;padding-top:3px;
}
.addon h3{font-size:16px;margin-bottom:6px;}
.addon p{margin:0;font-size:14px;color:var(--ink-soft);}
@media (max-width:560px){ .addon{flex-direction:column;gap:6px;} }

/* --- case study stat tiles + charts (shared with case page) --- */
.stat-strip{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:14px;}
.stat-tile{background:var(--paper-raised);border:1px solid var(--line);border-top:3px solid var(--good);border-radius:10px;padding:16px 14px;}
.stat-tile .n{font-family:'IBM Plex Mono',monospace;font-size:23px;font-weight:600;color:var(--ink);font-variant-numeric:tabular-nums;}
.stat-tile .l{font-size:13px;color:var(--ink-soft);margin-top:5px;font-weight:600;}
.stat-tile .d{font-size:11.5px;color:var(--ink-faint);margin-top:2px;font-variant-numeric:tabular-nums;}

.chart-row{display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:14px;}
@media (max-width:480px){ .chart-row{grid-template-columns:1fr;} }
.chart-card{background:var(--paper-raised);border:1px solid var(--line);border-radius:10px;padding:16px 16px 12px;}
.chart-title{font-size:13.5px;font-weight:600;color:var(--ink);margin-bottom:4px;}
.chart-card svg{width:100%;height:auto;display:block;}
.chart-range{font-family:'IBM Plex Mono',monospace;font-size:10px;color:var(--ink-faint);margin-top:2px;}
.spark-area{fill:var(--accent-soft);}
.spark-line{stroke:var(--accent);stroke-width:2;fill:none;stroke-linecap:round;stroke-linejoin:round;}
.spark-dot{fill:var(--paper-raised);stroke:var(--accent);stroke-width:1.3;}
.spark-dot-end{fill:var(--accent);}
.spark-label{font-family:'IBM Plex Mono',monospace;font-size:8px;fill:var(--ink-faint);}
.spark-value{font-family:'IBM Plex Mono',monospace;font-size:11px;font-weight:600;fill:var(--ink);}

.ai-panel{
  margin-top:24px;padding:22px 24px;border:1px dashed var(--accent);border-radius:var(--radius);
  background:var(--accent-soft);
}
.ai-panel .kicker{color:var(--accent-ink);}
.ai-panel p{font-size:14px;margin:0 0 16px;color:var(--ink);}
.ai-panel .stat-strip{grid-template-columns:repeat(auto-fit,minmax(160px,1fr));}
.ai-panel .stat-tile{border-top-color:var(--accent);}

/* --- phases / werkwijze --- */
.phases{display:flex;flex-direction:column;gap:0;}
.phase-row{display:grid;grid-template-columns:64px 1fr;gap:20px;padding:26px 0;border-bottom:1px solid var(--line);}
.phase-row:last-child{border-bottom:none;}
.phase-num{
  font-family:'IBM Plex Mono',monospace;font-size:15px;font-weight:600;color:var(--accent);
  background:var(--accent-soft);width:44px;height:44px;border-radius:50%;
  display:flex;align-items:center;justify-content:center;
}
.phase-body .when{font-family:'IBM Plex Mono',monospace;font-size:11.5px;color:var(--ink-faint);text-transform:uppercase;letter-spacing:0.05em;margin-bottom:6px;}
.phase-body h3{font-size:18px;margin-bottom:6px;}
.phase-body p{font-size:14.5px;color:var(--ink-soft);margin:0;}

/* --- FAQ --- */
.faq-item{border-bottom:1px solid var(--line);}
.faq-item summary{
  padding:18px 0;font-weight:600;cursor:pointer;list-style:none;
  display:flex;align-items:center;justify-content:space-between;gap:12px;
}
.faq-item summary::-webkit-details-marker{display:none;}
.faq-item summary::after{content:"+";font-family:'IBM Plex Mono',monospace;color:var(--accent);font-size:18px;}
.faq-item[open] summary::after{content:"\2212";}
.faq-item p{padding-bottom:18px;color:var(--ink-soft);font-size:14.5px;margin:0;}

/* --- forms --- */
.form-card{background:var(--paper-raised);border:1px solid var(--line);border-radius:var(--radius);padding:28px;}
.field{margin-bottom:16px;}
.field label{display:block;font-size:13.5px;font-weight:600;margin-bottom:6px;color:var(--ink);}
.field input,.field select,.field textarea{
  width:100%;padding:11px 13px;border:1px solid var(--line);border-radius:8px;
  font-family:inherit;font-size:14.5px;background:#fff;color:var(--ink);
}
.field input:focus,.field select:focus,.field textarea:focus{outline:2px solid var(--accent);outline-offset:1px;border-color:var(--accent);}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:14px;}
@media (max-width:560px){ .field-row{grid-template-columns:1fr;} }
.form-note{font-size:12.5px;color:var(--ink-faint);margin-top:14px;}

.scan-header-row{display:flex;align-items:center;gap:14px;}
.scan-score{font-family:'IBM Plex Mono',monospace;font-size:48px;font-weight:600;color:var(--accent);line-height:1;}
.scan-score span{font-size:20px;color:var(--ink-faint);font-weight:500;}
.scan-grade{font-family:'IBM Plex Mono',monospace;font-size:22px;font-weight:600;width:44px;height:44px;border-radius:50%;display:flex;align-items:center;justify-content:center;color:#fff;}
.scan-grade.good{background:var(--good);}
.scan-grade.warn{background:var(--amber);}
.scan-grade.bad{background:#C0392B;}
.scan-tier{font-family:'Fraunces',Georgia,serif;font-size:20px;margin-top:10px;color:var(--ink);}
.scan-recs{margin:10px 0 0;padding-left:20px;display:flex;flex-direction:column;gap:8px;font-size:14.5px;color:var(--ink-soft);}

.scan-bars{display:flex;flex-direction:column;gap:12px;margin-top:18px;}
.scan-bar-row{display:flex;flex-direction:column;gap:4px;}
.scan-bar-label{display:flex;justify-content:space-between;font-size:13px;color:var(--ink-soft);}
.scan-bar-label span:last-child{font-family:'IBM Plex Mono',monospace;font-variant-numeric:tabular-nums;color:var(--ink-faint);}
.scan-bar-track{background:var(--paper);border:1px solid var(--line);border-radius:6px;height:8px;overflow:hidden;}
.scan-bar-fill{height:100%;border-radius:6px;}
.scan-bar-fill.good{background:var(--good);}
.scan-bar-fill.warn{background:var(--amber);}
.scan-bar-fill.bad{background:#C0392B;}

.scan-next-step{margin-top:20px;padding-top:18px;border-top:1px solid var(--line);}
.form-status{font-size:13.5px;margin-top:12px;display:none;}
.form-status.show{display:block;}

/* --- CTA band --- */
.cta-band{background:var(--ink);color:#fff;padding:60px 0;text-align:center;}
.cta-band h2{color:#fff;}
.cta-band p{color:#C7CDD6;margin:0 auto 24px;}
.cta-band .btn-primary{background:var(--accent);}
.cta-band .whatsapp-link{display:block;margin-top:14px;font-size:13.5px;color:#C7CDD6;}
.cta-band .whatsapp-link:hover{color:#fff;}

/* --- footer nieuwsbrief-aanmelding --- */
.footer-nl{background:var(--paper);border-top:1px solid var(--line);padding:26px 0;}
.footer-nl-inner{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px 28px;}
.footer-nl-copy strong{display:block;font-size:15px;color:var(--ink);}
.footer-nl-copy span{display:block;font-size:13px;color:var(--ink-soft);margin-top:2px;}
.footer-nl-form{display:flex;gap:8px;flex-wrap:wrap;flex:0 0 auto;}
.footer-nl-form input{width:220px;max-width:60vw;padding:10px 12px;border:1px solid var(--line);border-radius:8px;font:inherit;font-size:14px;}
.footer-nl .form-status{margin:10px 0 0;width:100%;}
@media (max-width:640px){ .footer-nl-form input{width:100%;max-width:none;} .footer-nl-form{width:100%;} .footer-nl-form .btn{flex:1;} }

/* --- footer --- */
footer.site-footer{border-top:1px solid var(--line);padding:40px 0;}
.footer-grid{display:flex;justify-content:space-between;flex-wrap:wrap;gap:24px;font-size:13.5px;color:var(--ink-faint);}
.footer-links{display:flex;gap:20px;flex-wrap:wrap;list-style:none;margin:0;padding:0;}
.footer-links a{color:var(--ink-soft);}
.footer-nap{display:block;margin-top:4px;}
.footer-nap a{color:var(--ink-faint);}

/* --- WhatsApp --- */
.btn-whatsapp{background:#25D366;color:#fff;}
.btn-whatsapp:hover{background:#1EBE5A;text-decoration:none;}
.btn-whatsapp svg{width:16px;height:16px;fill:currentColor;}

/* --- vind-ons / kaart --- */
.find-us{display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:start;}
@media (max-width:760px){ .find-us{grid-template-columns:1fr;} }
.map-frame{width:100%;height:300px;border:0;border-radius:var(--radius);display:block;}
.nap-card{background:var(--paper-raised);border:1px solid var(--line);border-radius:var(--radius);padding:24px;}
.nap-card h3{font-size:17px;margin-bottom:14px;}
.nap-card .line{display:flex;gap:10px;font-size:14.5px;color:var(--ink-soft);margin-bottom:10px;}
.nap-card .line a{color:var(--ink);font-weight:600;}
.nap-card .actions{display:flex;gap:10px;flex-wrap:wrap;margin-top:16px;}

/* --- misc --- */
.divider-line{border:none;border-top:1px solid var(--line);margin:0;}

/* --- scan: laadstatus en resultaatkop --- */
.scan-loading{text-align:center;padding:28px 8px 20px;}
.scan-spinner{width:56px;height:56px;margin:0 auto 18px;border:5px solid var(--accent-soft);border-top-color:var(--accent);border-radius:50%;animation:scan-spin 0.9s linear infinite;}
@keyframes scan-spin{to{transform:rotate(360deg);}}
.scan-loading-title{font-family:'Fraunces',Georgia,serif;font-size:21px;color:var(--ink);}
.scan-loading-sub{font-size:13.5px;color:var(--ink-faint);margin:6px 0 18px;}
.scan-steps{list-style:none;padding:0;margin:0 auto;max-width:280px;text-align:left;display:flex;flex-direction:column;gap:10px;}
.scan-steps li{position:relative;padding-left:30px;font-size:14.5px;color:var(--ink-faint);}
.scan-steps li::before{content:"";position:absolute;left:0;top:2px;width:16px;height:16px;border-radius:50%;border:2px solid var(--line);box-sizing:border-box;}
.scan-steps li.active{color:var(--ink);font-weight:600;}
.scan-steps li.active::before{border-color:var(--accent);border-top-color:transparent;animation:scan-spin 0.9s linear infinite;}
.scan-steps li.done{color:var(--ink-soft);}
.scan-steps li.done::before{background:var(--good);border-color:var(--good);}
.scan-steps li.done::after{content:"";position:absolute;left:5px;top:6px;width:4px;height:7px;border:solid #fff;border-width:0 2px 2px 0;transform:rotate(45deg);}
.scan-for{font-size:14px;color:var(--ink-soft);margin-bottom:12px;}
.scan-for strong{color:var(--ink);}
@media (prefers-reduced-motion:reduce){.scan-spinner,.scan-steps li.active::before{animation-duration:3s;}}

/* --- info-knopje bij formulierveld --- */
.info-btn{display:inline-flex;align-items:center;justify-content:center;width:18px;height:18px;margin-left:6px;border-radius:50%;border:1px solid var(--accent);background:var(--accent-soft);color:var(--accent-ink);font:600 12px/1 'Public Sans',sans-serif;cursor:pointer;padding:0;vertical-align:middle;}
.info-btn:hover,.info-btn:focus-visible{background:var(--accent);color:#fff;}
.info-box{background:var(--accent-soft);border-radius:8px;padding:12px 14px;margin:6px 0 8px;font-size:13.5px;color:var(--ink-soft);}
.info-box ol{margin:6px 0 8px;padding-left:20px;}
.info-box code{font-size:12.5px;}
